New Developments in the Tourism Industry: Exploring the Potential of the Tourism Business and Collaboration with Transportation [March 16, 2010]; Summary of Japan Tourism Survey Results Uploaded [July 22, 2010]

Tuesday, March 16, 2010

Seminar 3:00 PM - 6:00 PM
Reception 6:00 PM - 7:30 PM

Washington Marriott at Metro Center
775 12th Street, N.W., Washington, DC 20005


Summary of Japan Tourism Survey Results has been uploaded. Thank you so much for your cooperation!!
JITI conducted an anonymous survey on the image that Americans have of Japan as a country and tourist destination with the cooperation of University of Central Florida(UCF).
TO VIEW THE SUMMARY, PLEASE CLICK HERE.(Password needed)
A password was given to participants of the survey. If you participated in this survey, but forgot the password, please contact JITI by email(jiti@japantransport.com).
If you have not participated in this survey, you can still partcipate and get a password. The password will be given once you have finished our survey. PLEASE CLICK THIS LINK TO PARTICIPATE. (Jump to the UCF Website)


PURPOSE:

Recently, the development of the tourism industry has been considered as one of the major national issues in Japan. The government and industry have been cooperating in various measures such as the Visit Japan Campaign to expand the inbound market. Development of new styles of tour plans/products and collaboration between tourism resources and transportation modes are a new movement in the industry.

It is true that the current economic difficulty produces a negative impact on the tourism business. The question of how to overcome such a difficult situation and to energize the tourism industry is a common issue between the U.S. and Japan.

At the same time, it is important to grasp exactly what attractions and tourism resources are fascinating to foreign tourists and translate such information into successful business schemes. In Japan’s case, in addition to traditional historical and cultural sightseeing spots, recently pop-culture and visual-arts attract attention especially among young generations, which can be a new market to be explored.

In this seminar, we will study the recent developments in the tourism industry in both the U.S. and Japan, explore the ways of developing the tourism business, and discuss ways of strengthening mutual communication between the two countries.

AGENDA:

Opening Remarks

- Makoto Washizu - President, Japan International Transport Institute, USA
 Bio

Keynote Speeches

- Tadayuki Hara, Associate Dean & Associate Professor, Rosen College of Hospitality Management, University of Central Florida
 Bio
 Presentation

- Bryan Lewis, Chief of Staff and General Counsel, U.S. Travel Association
 Bio
 Presentation

- Yoshitaka Ohkuma, General Manager, Market Development, JTB Global Marketing & Travel
 Bio
 Presentation

- David Lim, Chief Marketing Officer, Amtrak
 Bio
 Presentation

- Shinichi Sakamoto, Executive Advisor and former President, Hokkaido Railway Company (JR Hokkaido)
 Bio
 Presentation

---Coffee Break---


Panel Discussion

- Tadayuki Hara, University of Central Florida (Moderator)
- Bryan Lewis, U.S. Travel Association
- David Lim, Amtrak
- Shinichi Sakakmoto, JR Hokkaido
- Yoshitaka Ohkuma, JTB Global Marketing & Travel

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